Accessibility Statement

At H&M Group, a global fashion and design company, we are committed to making style and quality accessible to everyone. We strive to ensure our digital platforms (cos.com) are accessible to all users. We strive to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard to ensure an inclusive experience. However, we acknowledge that our digital platforms are currently partially conformant, meaning that some content does not fully meet the requirements of the WCAG 2.1 Level AA standard. 

How accessible are the digital platforms?

cos.com

cos.com partially meets the requirements of the WCAG 2.1 Level AA standard.

Identified areas for improvement include:

• Inconsistent or missing alternative text for images

• Lack of captions for video content

• Inconsistent heading hierarchy

• Unclear or incorrect landmark structures

• Incorrect or missing accessible labels (ARIA)

• Limited keyboard accessibility for certain interactive elements

• Some text below the recommended 16px size

How we improve our digital platforms

We are actively working to resolve the accessibility gaps as part of our ongoing commitment to accessibility. Our digital platforms have been reviewed by an external party and improvements are made in accordance with the findings. Our team is continuously assessing and improving our digital platforms to enhance usability for all users. This Accessibility Statement will be updated as we make improvements to our digital platforms.

Feedback and contact information

If you encounter accessibility barriers while using our digital platforms, please contact us so we can address your concerns.

8th October 2025.