As COS invests in the award-winning supply chain and technology company Materra, its co-founders talk us through their ground-breaking innovation: greenhouse-grown cotton.
‘IT’S REALLY TIME TO START LOOKING AT THE FIBER DIFFERENTLY AND START VALUING IT DIFFERENTLY’ – JOHN BERTOLASO
‘BEING ABLE TO WORK WITH THE TOP OF THE SUPPLY CHAIN IS REALLY CRITICAL BECAUSE IT CAN SHOW THAT THERE IS AN UPFRONT DEMAND FOR THE COTTON THAT WE WILL BE WORKING WITH FARMERS TO PRODUCE’ – EDWARD BRIAL
