Perspectives in motion With rosie huntington-whiteley

There’s a distinct alchemy to New York in September. The city’s innate energy shifts focus as the fashion industry descends upon its streets. Rosie Huntington-Whiteley knows the feeling well. She’s been at the centre of the industry since she was sixteen years old. As a rising model, she has walked the runways, rushed uptown to downtown between castings and fittings, felt the anticipation backstage and attended the parties. 

Now at 38, she’s extended her repertoire to supermodel, actor and businesswoman. Her extensive creative input shaping fashion and beauty brands, whether collaborating, founding or investing in, proves that her aspirations have built a career beyond image that will stay with the next generation. 

As she’s evolved, her approach to style has remained constant. From her English upbringing in a farmhouse in Devon to an ambitious model in New York, becoming a mother of two in LA and now settling back into a life in London, her instinct for enduring style has been shaped by experiences, people and memories – ultimately cementing her cultural influence. 

We joined Rosie in the back of a New York City taxi bound for the COS Autumn Winter 2025 show, capturing her reflections on the dynamism of iconic global cities and the creativity and style they evoke.