What is a cookie?
Whenever you visit our website, we place cookies onto your device for different reasons. A cookie is a
small text-based file that is downloaded and stored on your computer, mobile or similar device and
contains information about your navigation on the website. They can for example, be used to keep track
of which pages you visit on the website, to save the information you entered, or your preferences
remembered, such as language settings.
What other data sharing technologies do we use?
We use data sharing technologies to collect information about your interactions with our website, apps,
and newsletters from our servers or from third parties. Server-side tracking is a technology that
collects information similar to cookies but from our servers instead of your device. This information is
then shared with third parties, such as Google, Facebook, Instagram, and Snapchat to provide you with
relevant content and advertising.
The information shared includes your interactions on our site and purchases made in stores and personal
information (such as an encrypted email or device id). To make content as relevant as possible, we may
link this data across the devices you use.
Nothing is tracked using these technologies unless you give your consent. If you choose not to accept
marketing cookies & server-side tracking in the cookie & data sharing settings, we will not
share this data.
Why do we use cookies and tracking technologies?
We use cookies and similar technologies (including server-side tracking) to give you the full
functionality of the website, to customise your user experience, perform analytics and improve our
services. Cookies are also used to deliver personalised advertising on our websites, apps, and
newsletters across internet and via social media platforms, to get insights regarding for example how
many people click on a Social Media ad from us to visit a page on our website. The information is used
to measure and optimise advertising in social media.
Who is responsible for placing cookies on our website?
All cookies have a publisher which tells you who the cookie belongs to. Some cookies are placed on the
websites by us, such cookies are called “first party cookies”, others are placed on the website by
another organization, with our permission. Such cookies are called “third party cookies”.
H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm,
Sweden,
and the named publisher, listed in the cookie subgroup in the cookie list below, are both responsible
for setting cookies on your device when you access any of our official websites and for the access and
collection of data from the same device.
For how long are cookies stored?
Cookies can be stored for varying lengths of time on your browser or device. Temporary cookies,
so-called session cookies, are stored in your device until you close your browser. Permanent cookies
have an expiration date and when this date has passed, the cookie is deleted when you return to the
website that created it.
What types of cookies do we use?
On these newsletter pages, the cookie banner lets you manage four categories:
strictly necessary, performance, functional, and
marketing.
Strictly necessary cookies do not require user consent; they are security and
infrastructure cookies set automatically to protect the site and its visitors.
Performance and functional preferences are stored so your choice is
consistent across the newsletter pages. Marketing cookies (specifically Meta Pixel
_fbp) are only set when you give your consent.
How to accept or withdraw your cookie and data sharing consent in “Cookie & data sharing settings”?
You manage your cookie and data sharing consents in “Cookie & data sharing settings” at the bottom
of this website. You can accept all optional categories of cookies and similar technologies or only the
categories you prefer. By agreeing to a category of cookies, you consent to all cookies and similar
technologies in this category. By agreeing to the Marketing cookies and server-side tracking you consent
to all cookies in this category alongside server-side tracking.
You can change your preferences and refuse cookies and other sharing technologies at any time in Cookie
& data sharing settings. If you prefer not to use cookies on your device, you can manage your cookie
preferences by ticking it in the list of cookie categories in “Cookie Settings”. Please note that the
changes or choices may affect the functionality of the website and personalised offers or
advertisements.
In addition to your consent withdrawal, you can easily stop your browser from accepting cookies by
configuring your browser’s cookie settings. All commercial web browsers are featured with cookie
management functionality. Please check your web browser to find out more how to delete or disable
cookies.
If you choose to “Accept All”, you accept all cookie categories and other data sharing technologies
(including server-side tracking), and agree that we share this information with third parties, such as
our advertising partners. This may in some cases mean your data will be processed outside the EU/EEA.
If you choose “Only Required Cookies” no other cookies than the ones categorised as “strictly
necessary” will be placed on your device.
When using our mobile app(s), you may be presented by your mobile device provider the option to not to
be tracked by our app. If you deny being tracked via mobile device, we will stop using marketing
cookies and server-side tracking to track you even if “Marketing Cookies” is enabled.
Questions?
If you have questions about the processing of personal data, we invite you to familiarise yourself with
our privacy notice where you will also find our contact information.
Cookie category list